最近的 Plumb Club 2025 行業及市場調查顯示，美國消費者對個性化珠寶和誕生石的興趣不斷攀升。調查結果顯示，65% 的消費者喜愛包含誕生石的珠寶，選擇明亮色調寶石的人數增加了 7%，達到 39%，而偏好中性色調的消費者則下降了 12%，降至 34%。
報告指出，珍珠仍然是最受喜愛的寶石，81% 的受訪者更青睞珍珠，尤其是作為禮物。52% 的消費者選擇白色珍珠作為日常佩戴，而 25% 則偏好彩色珍珠。受訪者中有一半喜歡經典珍珠項鍊，32% 則更喜愛現代風格。
在金屬選材方面，26% 的消費者選擇黃金，24% 偏好白金，23% 則青睞鉑金。值得注意的是，50% 的受訪者不論顏色，更傾向於貴金屬。珠寶類型方面，28% 的消費者偏好戒指，24% 選擇耳環（下降 9%），而 23% 偏好項鍊（上升 3%）。
在戒指的選擇上，46% 的消費者偏好鑽石與寶石點綴的設計，30% 喜愛較為複雜的款式，而 24% 則喜歡簡約的圓環設計。耳環方面，51% 選擇耳釘，37% 偏好垂墜式耳環，32% 則青睞吊燈式耳環。
69% 的受訪者認為珠寶的個性化設計十分重要，64% 的人希望能夠添加有意義的訊息或符號，例如姓名首字母或特殊日期，以增添個人情感價值。
這項調查是 2025 年行業與市場調查報告的一部分，由 Paola De Luca 和 Qualtrics 共同執行。調查共訪問了 2,000 名年齡介於 25 至 60 歲之間、家庭收入超過 75,000 美元的美國消費者。完整報告結果將於 6 月 7 日在 JCK Las Vegas 公布。
The latest Plumb Club 2025 industry and market survey reveals that American consumers’ interest in personalized jewelry and birthstones continues to rise. According to the survey, 65% of consumers prefer gemstone jewelry that includes birthstones. The proportion of people choosing bright-colored gemstones has increased by 7% to reach 39%, while the preference for neutral tones has dropped by 12% to 34%.
The report highlights that pearls remain the most beloved gemstone, with 81% of respondents favoring pearls, particularly as gifts. Among them, 52% choose white pearls for personal wear, while 25% prefer colored pearls. Half of the respondents like classic pearl necklaces, whereas 32% opt for modern styles.
Regarding metal preferences, 26% of consumers favor gold, 24% prefer white gold, and 23% favor platinum. Interestingly, 50% of respondents, regardless of color, tend to choose precious metals. In terms of jewelry types, 28% prefer rings, 24% select earrings (a 9% decline), and 23% favor necklaces (a 3% increase).
Among ring preferences, 46% of consumers choose designs featuring diamonds and gemstone embellishments, 30% prefer more intricate designs, and 24% favor simple bands. As for earrings, 51% select studs, 37% opt for drop earrings, and 32% like chandelier earrings.
Additionally, 69% of respondents consider personalization in jewelry important, with 64% expressing a desire to incorporate meaningful messages or symbols, such as initials or significant dates, to add sentimental value.
This survey is part of the 2025 industry and market report conducted by Paola De Luca and Qualtrics. A total of 2,000 American consumers aged 25 to 60 years, with household incomes above $75,000, were surveyed. The full report will be released on June 7 at JCK Las Vegas.
