{"id":47642,"date":"2025-05-29T09:48:33","date_gmt":"2025-05-29T01:48:33","guid":{"rendered":"https:\/\/support.jdclab.com\/?p=47642"},"modified":"2025-05-29T11:52:46","modified_gmt":"2025-05-29T03:52:46","slug":"2025%e7%8f%a0%e5%af%b6%e8%b6%a8%e5%8b%a2%e6%b4%9e%e5%af%9f%ef%bc%9a%e5%80%8b%e6%80%a7%e5%8c%96%e3%80%81%e8%aa%95%e7%94%9f%e7%9f%b3%e8%88%87%e7%8f%8d%e7%8f%a0%e6%88%90%e7%86%b1%e9%96%80%e9%81%b8","status":"publish","type":"post","link":"https:\/\/support.jdclab.com\/zh-cn\/2025\/05\/29\/2025%e7%8f%a0%e5%af%b6%e8%b6%a8%e5%8b%a2%e6%b4%9e%e5%af%9f%ef%bc%9a%e5%80%8b%e6%80%a7%e5%8c%96%e3%80%81%e8%aa%95%e7%94%9f%e7%9f%b3%e8%88%87%e7%8f%8d%e7%8f%a0%e6%88%90%e7%86%b1%e9%96%80%e9%81%b8\/","title":{"rendered":"2025\u73e0\u5bf6\u8da8\u52e2\u6d1e\u5bdf\uff1a\u500b\u6027\u5316\u3001\u8a95\u751f\u77f3\u8207\u73cd\u73e0\u6210\u71b1\u9580\u9078\u64c7"},"content":{"rendered":"

\u6700\u8fd1\u7684 Plumb Club 2025 \u884c\u696d\u53ca\u5e02\u5834\u8abf\u67e5\u986f\u793a\uff0c\u7f8e\u570b\u6d88\u8cbb\u8005\u5c0d\u500b\u6027\u5316\u73e0\u5bf6\u548c\u8a95\u751f\u77f3\u7684\u8208\u8da3\u4e0d\u65b7\u6500\u5347\u3002\u8abf\u67e5\u7d50\u679c\u986f\u793a\uff0c65% \u7684\u6d88\u8cbb\u8005\u559c\u611b\u5305\u542b\u8a95\u751f\u77f3\u7684\u73e0\u5bf6\uff0c\u9078\u64c7\u660e\u4eae\u8272\u8abf\u5bf6\u77f3\u7684\u4eba\u6578\u589e\u52a0\u4e86 7%\uff0c\u9054\u5230 39%\uff0c\u800c\u504f\u597d\u4e2d\u6027\u8272\u8abf\u7684\u6d88\u8cbb\u8005\u5247\u4e0b\u964d\u4e86 12%\uff0c\u964d\u81f3 34%\u3002<\/p>\n

\u5831\u544a\u6307\u51fa\uff0c\u73cd\u73e0\u4ecd\u7136\u662f\u6700\u53d7\u559c\u611b\u7684\u5bf6\u77f3\uff0c81% \u7684\u53d7\u8a2a\u8005\u66f4\u9752\u775e\u73cd\u73e0\uff0c\u5c24\u5176\u662f\u4f5c\u70ba\u79ae\u7269\u300252% \u7684\u6d88\u8cbb\u8005\u9078\u64c7\u767d\u8272\u73cd\u73e0\u4f5c\u70ba\u65e5\u5e38\u4f69\u6234\uff0c\u800c 25% \u5247\u504f\u597d\u5f69\u8272\u73cd\u73e0\u3002\u53d7\u8a2a\u8005\u4e2d\u6709\u4e00\u534a\u559c\u6b61\u7d93\u5178\u73cd\u73e0\u9805\u934a\uff0c32% \u5247\u66f4\u559c\u611b\u73fe\u4ee3\u98a8\u683c\u3002<\/p>\n

\u5728\u91d1\u5c6c\u9078\u6750\u65b9\u9762\uff0c26% \u7684\u6d88\u8cbb\u8005\u9078\u64c7\u9ec3\u91d1\uff0c24% \u504f\u597d\u767d\u91d1\uff0c23% \u5247\u9752\u775e\u9251\u91d1\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c50% \u7684\u53d7\u8a2a\u8005\u4e0d\u8ad6\u984f\u8272\uff0c\u66f4\u50be\u5411\u65bc\u8cb4\u91d1\u5c6c\u3002\u73e0\u5bf6\u985e\u578b\u65b9\u9762\uff0c28% \u7684\u6d88\u8cbb\u8005\u504f\u597d\u6212\u6307\uff0c24% \u9078\u64c7\u8033\u74b0\uff08\u4e0b\u964d 9%\uff09\uff0c\u800c 23% \u504f\u597d\u9805\u934a\uff08\u4e0a\u5347 3%\uff09\u3002<\/p>\n

\u5728\u6212\u6307\u7684\u9078\u64c7\u4e0a\uff0c46% \u7684\u6d88\u8cbb\u8005\u504f\u597d\u947d\u77f3\u8207\u5bf6\u77f3\u9ede\u7db4\u7684\u8a2d\u8a08\uff0c30% \u559c\u611b\u8f03\u70ba\u8907\u96dc\u7684\u6b3e\u5f0f\uff0c\u800c 24% \u5247\u559c\u6b61\u7c21\u7d04\u7684\u5713\u74b0\u8a2d\u8a08\u3002\u8033\u74b0\u65b9\u9762\uff0c51% \u9078\u64c7\u8033\u91d8\uff0c37% \u504f\u597d\u5782\u589c\u5f0f\u8033\u74b0\uff0c32% \u5247\u9752\u775e\u540a\u71c8\u5f0f\u8033\u74b0\u3002<\/p>\n

69% \u7684\u53d7\u8a2a\u8005\u8a8d\u70ba\u73e0\u5bf6\u7684\u500b\u6027\u5316\u8a2d\u8a08\u5341\u5206\u91cd\u8981\uff0c64% \u7684\u4eba\u5e0c\u671b\u80fd\u5920\u6dfb\u52a0\u6709\u610f\u7fa9\u7684\u8a0a\u606f\u6216\u7b26\u865f\uff0c\u4f8b\u5982\u59d3\u540d\u9996\u5b57\u6bcd\u6216\u7279\u6b8a\u65e5\u671f\uff0c\u4ee5\u589e\u6dfb\u500b\u4eba\u60c5\u611f\u50f9\u503c\u3002<\/p>\n

\u9019\u9805\u8abf\u67e5\u662f 2025 \u5e74\u884c\u696d\u8207\u5e02\u5834\u8abf\u67e5\u5831\u544a\u7684\u4e00\u90e8\u5206\uff0c\u7531 Paola De Luca \u548c Qualtrics \u5171\u540c\u57f7\u884c\u3002\u8abf\u67e5\u5171\u8a2a\u554f\u4e86 2,000 \u540d\u5e74\u9f61\u4ecb\u65bc 25 \u81f3 60 \u6b72\u4e4b\u9593\u3001\u5bb6\u5ead\u6536\u5165\u8d85\u904e 75,000 \u7f8e\u5143\u7684\u7f8e\u570b\u6d88\u8cbb\u8005\u3002\u5b8c\u6574\u5831\u544a\u7d50\u679c\u5c07\u65bc 6 \u6708 7 \u65e5\u5728 JCK Las Vegas \u516c\u5e03\u3002<\/p>\n

The latest Plumb Club 2025 industry and market survey reveals that American consumers\u2019 interest in personalized jewelry and birthstones continues to rise. According to the survey, 65% of consumers prefer gemstone jewelry that includes birthstones. The proportion of people choosing bright-colored gemstones has increased by 7% to reach 39%, while the preference for neutral tones has dropped by 12% to 34%.<\/p>\n

The report highlights that pearls remain the most beloved gemstone, with 81% of respondents favoring pearls, particularly as gifts. Among them, 52% choose white pearls for personal wear, while 25% prefer colored pearls. Half of the respondents like classic pearl necklaces, whereas 32% opt for modern styles.<\/p>\n

Regarding metal preferences, 26% of consumers favor gold, 24% prefer white gold, and 23% favor platinum. Interestingly, 50% of respondents, regardless of color, tend to choose precious metals. In terms of jewelry types, 28% prefer rings, 24% select earrings (a 9% decline), and 23% favor necklaces (a 3% increase).<\/p>\n

Among ring preferences, 46% of consumers choose designs featuring diamonds and gemstone embellishments, 30% prefer more intricate designs, and 24% favor simple bands. As for earrings, 51% select studs, 37% opt for drop earrings, and 32% like chandelier earrings.<\/p>\n

Additionally, 69% of respondents consider personalization in jewelry important, with 64% expressing a desire to incorporate meaningful messages or symbols, such as initials or significant dates, to add sentimental value.<\/p>\n

This survey is part of the 2025 industry and market report conducted by Paola De Luca and Qualtrics. A total of 2,000 American consumers aged 25 to 60 years, with household incomes above $75,000, were surveyed. The full report will be released on June 7 at JCK Las Vegas.<\/p>","protected":false},"excerpt":{"rendered":"

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